What Does Good AI Look Like?

The Firewalkers guide to responsible, sustainable and wise technology โ€” and how to use AI as a tool for civic action and community protection.

On this page
The Firewalkers Position

We are not anti-AI.
We are pro-wisdom.

The Firewalkers use AI. We celebrate innovation. We believe technology has a vital role in solving the greatest challenges of our time. The question is not whether AI is good. The question is: can we build an AI future that enriches life rather than extracting from it? This page is our answer โ€” and a practical toolkit for anyone who shares that question.

The Eight Principles of Good AI

What good AI looks like

These principles apply to AI systems, AI infrastructure, and the organisations that build them. They are not aspirational. They are the standard we hold, and the questions we bring to every development decision.

1

It serves life, not just returns

Good AI is evaluated not only on profitability but on what it does for human flourishing, ecological health and long-term community wellbeing. Economic value matters. Ecological value matters. Both belong in the assessment.

2

It is honest about its costs

Good AI infrastructure accounts transparently for energy consumption, water use, land use, rare earth extraction, and carbon emissions โ€” across the full lifecycle, not just at the point of delivery.

3

It is powered sustainably

Good AI runs on renewable energy, pursues efficiency as a design goal rather than an afterthought, and commits to decarbonisation timelines that are real and verifiable โ€” not greenwash.

4

It respects the commons

Good AI is built on open standards where possible, supports the right to repair, does not extract from public data while excluding public benefit, and treats the digital commons as a shared resource rather than a private resource to be enclosed.

5

It gives communities a voice

Good AI infrastructure is sited with genuine community involvement, not just procedural consultation. Local knowledge, local impact, local voice. Communities affected by AI infrastructure development are stakeholders, not obstacles.

6

It is sized for real demand

Good AI infrastructure is built to meet verified, real-world need โ€” not speculative forecasts driven by capital allocation cycles. The lesson of the railway mania is not to stop building. It is to build to actual demand, not projected bubbles.

7

It benefits those who host it

Good AI development creates genuine value for the communities and landscapes that host its infrastructure โ€” through employment, energy sharing, community benefit funds, ecological restoration, or other meaningful returns.

8

It plans for the long term

Good AI thinking extends beyond the next quarter. Future generations are stakeholders. The decisions we make about AI infrastructure today will shape landscapes, energy systems and communities for decades. That weight belongs in every boardroom and planning committee.

"Is this the right infrastructure, in the right place, at the right scale, for the right future?"

The Firewalkers โ€” the question we bring to every development

This single question is the most useful tool in the Firewalkers toolkit. It does not oppose technology. It does not oppose data centres. It demands that every proposal justify itself against the future it is supposed to serve โ€” not the future of the investors, but the future of the place, the community, and the people who will live there.

Our Position on Data Centres

Not all data centres are the same.

The Firewalkers do not oppose data centres. We make distinctions. The same distinction a land steward makes between a well-tended field and a strip-mined hillside. Both are agriculture. The difference is whether you plan to come back.

Poorly designed AI infrastructure

  • Sited on productive agricultural or ecologically sensitive land
  • Water-intensive in drought-prone or fragile catchment areas
  • Fossil-powered with no credible transition timeline
  • Built to speculative demand forecasts, not verified need
  • Approved through inadequate environmental assessment
  • Zero community benefit or engagement
  • Secretive about energy, water and land use data

Responsible AI infrastructure

  • Sited on brownfield, industrial or otherwise compromised land
  • Designed for water efficiency; zero discharge where achievable
  • Renewable-powered with verified, auditable sourcing
  • Sized to real demand with transparent capacity planning
  • Rigorous, independent environmental assessment
  • Genuine community benefit: jobs, energy, funds, restoration
  • Transparent public reporting on environmental performance
The Firewalkers Prompt Library

Use AI to protect what you love

Copy any of these prompts and paste them into Claude, ChatGPT, Gemini or any AI assistant. They are designed to help you understand, campaign and act effectively. Replace the bracketed text with your specific details.

๐Ÿ“„

Analyse a planning application

Decode planning documents in minutes โ€” including what they are designed to obscure.

I am reviewing a planning application for [type of development] in [location]. Here is the key content: [paste text or describe]. Please summarise: 1) The main proposed impacts on land, water, ecology and community. 2) What information appears to be missing or understated. 3) The strongest grounds a local resident or community group could use to object. 4) Which statutory consultees should be notified.
โœ‰๏ธ

Draft a formal objection letter

A well-argued letter to a planning authority or MP carries real weight when it is specific, evidenced and well-structured.

Write a formal planning objection letter from a local resident about a proposed [type of development] at [location]. My specific concerns are: [list your concerns]. Please include: a clear statement of objection; the planning policy grounds for each concern; reference to any relevant national planning guidelines; and a request for the application to be refused or referred to committee. Keep the tone professional and evidence-based.
๐ŸŒŠ

Understand an environmental report

Environmental Impact Assessments are designed to be read by regulators, not residents. AI can translate them.

I have an Environmental Impact Assessment for [type of development]. Here is the executive summary and the ecology chapter: [paste text]. Please explain: 1) What the real environmental risks are, in plain language. 2) What has been assessed and what has been omitted. 3) Whether the mitigation measures proposed are standard, best practice, or inadequate. 4) What a community group would most want to challenge in this document.
โš–๏ธ

Know your rights

Most people do not know how much power they actually have in planning and regulatory processes.

What rights do local residents and community groups have in the [UK/Scottish/Welsh/Irish] planning system when objecting to a [type of development]? Please explain: 1) How to make a valid representation. 2) What grounds can be used to object. 3) Whether a planning inspector or appeal process is available. 4) What environmental legislation applies. 5) Whether judicial review is an option and when it is used.
๐Ÿ”

Research alternatives and best practice

The strongest campaigns propose better solutions, not just objections. AI can research international best practice fast.

I am campaigning about a proposed [type of development] in [location/region]. Please research: 1) International best practice examples of how this type of development has been done sustainably. 2) What alternative sites or approaches have been used elsewhere. 3) Whether any community-benefit or cooperative models exist for this type of infrastructure. 4) What evidence base I could use to argue for higher environmental standards.
๐Ÿ“Š

Build an evidence base

Campaigns win on evidence. AI can help you quickly assemble the data, statistics and precedents you need.

I need an evidence base for a campaign about [issue โ€” e.g. data centre water use / rural land use / AI energy consumption]. Please provide: 1) Key statistics on the scale and impact of this issue in [country/region]. 2) The most credible sources and researchers in this area. 3) Any recent regulatory changes or policy developments. 4) Examples of successful community campaigns on this issue. 5) The most compelling framing for a public audience.
๐Ÿ“ฃ

Generate a community briefing

Turn complex technical proposals into clear, accessible summaries that your whole community can understand and act on.

Write a one-page community briefing about a proposed [type of development] at [location]. The audience is local residents with no specialist knowledge. Include: a plain-language explanation of what is proposed; the main concerns; what residents can do (with specific deadlines if relevant: [deadlines]); and who to contact. Use clear, simple language. Avoid jargon.
๐ŸŒฟ

Assess ecological impact

Understand what a development means for local biodiversity, water catchments and ecological connectivity.

I need to understand the ecological impacts of a proposed [type of development] near [habitat type โ€” e.g. upland bog, river corridor, ancient woodland] in [region]. Please explain: 1) What species and habitats are typically found in this environment. 2) What the likely direct and indirect impacts of this type of development are. 3) What mitigation and compensation measures should be required as a minimum. 4) What statutory protections may apply. 5) What ecological surveys I should ask to see.
Lower Carbon AI

Not all AI has the same footprint.

The largest AI models require enormous energy to run. But smaller, more efficient models have improved dramatically โ€” many tasks that seemed to need the biggest models can now be done with models 10 to 100 times smaller, at a fraction of the energy cost. And some can run entirely on your own hardware.

Open Source ยท Efficient

Mistral

European-built, fully open source. Mistral 7B and Mistral Nemo perform comparably to models many times larger. One of the most energy-efficient capable models available. Good first choice for civic campaigns.

mistral.ai โ†’
Small ยท Capable ยท Efficient

Microsoft Phi

Specifically designed to be small but highly capable. Phi-3 and Phi-4 can run on a laptop. Exceptional performance per watt. Good for document analysis, drafting and research without cloud dependency.

Microsoft Phi โ†’
Open Source ยท Flexible

Meta LLaMA

Available in sizes from 8B to 70B parameters. Fully open source โ€” can be downloaded, run locally and customised. The 8B version runs well on consumer hardware and is sufficient for most campaign tasks.

llama.meta.com โ†’
Run AI On Your Own Hardware

Your data stays yours.

Running AI locally means no data is sent to a third party, no cloud costs, and the model runs whether or not you have internet access. For sensitive campaign work โ€” or simply for communities that want control over their own tools โ€” local AI is increasingly practical.

Ollama

The simplest way to run open-source models on your own computer. One command to install. Works on Mac, Windows, Linux. Run Mistral, LLaMA, Phi and dozens of others entirely locally. Free. Private.

ollama.ai โ†’

AnythingLLM

Build a private AI assistant on your own files โ€” PDFs, planning documents, ecological reports, meeting notes. Ask questions of your own document library. Runs locally. Your documents never leave your machine.

anythingllm.com โ†’

LM Studio

A user-friendly desktop interface for running local models. Download models, chat with them, use them to analyse documents โ€” all with a clean interface, no command line required. Good starting point for non-technical users.

lmstudio.ai โ†’
Using AI Wisely

Five principles for responsible AI use

The Firewalkers teach people to use AI as a tool for justice and protection. Here is how to use it well.

1

Verify everything

AI can make mistakes, misread documents, or generate plausible-sounding but incorrect statistics. Always check key facts against primary sources before using them in a formal submission.

2

Be specific

The more specific your prompt, the more useful the output. Include the location, the type of development, the specific concern, the audience. Vague prompts produce vague answers.

3

Use your own voice

AI-generated letters are a starting point, not a finished document. Add your personal experience, your local knowledge, your voice. Personal testimony carries weight that generic text does not.

4

Ask for sources

When AI gives you a statistic or a claim, ask: "What is your source for this?" Then verify it. Good AI use means treating the output as a research assistant, not an oracle.

5

Iterate and improve

If the first answer is not quite right, say so. "That's good but can you make it more formal / add a section on water use / cut it to one page." AI responds well to specific feedback.

6

Share what works

If you develop a prompt that works particularly well for your local context, share it at the Firewalkers hearth. The movement is built from accumulated practical knowledge.

The future is still ours to build.

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